Systems coming online

Ligaya Automation

Initializing interface

Ligaya Automation
Portrait of Jonel Ligaya, CRM and marketing automation specialist

MARKETING AUTOMATION SPECIALIST

I build practical CRM systems for follow-up, booking, onboarding, retention, and reactivation.

About the work

I turn unclear follow-up into systems people can use.

I focus on the operating path behind a customer journey: what the CRM should record, who owns the next step, and whether the system can be tested and understood later. The portfolio documents that work through practical CRM builds, workflow logic, and visible implementation decisions.

Current directionCRM implementation, marketing automation, and operations-oriented system work.

I continue to strengthen this practice through readable CRM structure, deliberate workflow logic, sample-record QA, and documentation that keeps ownership, handoff, and system state visible and easier to inspect.

3
Detailed case studies
12
Documented workflows
36
Proof artifacts
Inspect the portfolio evidence

The work behind the title

I care about what happens after someone clicks submit.

A form, calendar, pipeline, or workflow is only one part of the experience. I am interested in how the pieces connect, what the CRM records, when a person steps in, and what happens next.

The small decisions matter: a useful field, a safer exception path, or a clearer handoff can give the next person enough context to act.

  1. 01

    Interface and next-action decisions

    I started by making interfaces and next actions easier to understand.

  2. 02

    Connected systems and handoffs

    That focus expanded to the systems and human handoffs behind each submission.

  3. 03

    CRM workflow and proof-led implementation

    My current work centres on CRM implementation, workflow QA, and inspectable evidence.

Working principles

Judgment before automation.

Good automation should make follow-up easier to manage, test, and improve.

  1. 01

    Map before building

    Clarify the goal, friction, ownership, and required states before automating.

  2. 02

    Keep the system usable

    Use readable stages, names, and conditions that another person can maintain.

  3. 03

    Test the complete journey

    Test normal, exception, timing, and handoff paths with sample records.

  4. 04

    Document what matters

    Record intent, ownership, handoffs, limits, and the next improvements.

Practice and proof.

The work comes first. Training supports it.

Training strengthens the planning, analysis, and communication behind the practice. It supports—but does not replace—the implementation evidence shown in the portfolio.

01

CRM and operations

  • Pipeline stages and lifecycle state that make ownership visible
  • Fields, forms, calendars, and records that preserve useful context
  • Routing and operational handoffs that clarify the next responsible action
02

Automation

  • Follow-up and appointment workflows with clear timing and stopping conditions
  • Onboarding, retention, and reactivation paths tied to lifecycle state
  • Exception logic and staff notifications for moments automation should not handle alone
03

Supporting practice

  • Sample-record QA and troubleshooting across expected and exception paths
  • Documentation that records workflow intent, ownership, and handoff guidance
  • Measurement planning with responsible AI-assisted support for structured analysis

Verified professional development

Credentials that support the practice.

Explore each program to see the completed learning path, its connection to the work, and public verification.

6
Professional certificates
2
Specializations
47
Course certificates
01
Professional Certificate4 completed courses

Salesforce Sales Operations Professional Certificate

Salesforce / Coursera2026

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Practice connection

Supports pipeline structure, sales-process visibility, lifecycle status, and operational handoff thinking across CRM implementation work and portfolio builds.

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Learning path

4 verified course certificates
  1. Sales and CRM Overview
  2. Lead Management in Salesforce
  3. Opportunity Management in Salesforce
  4. Reports, Dashboards, and Customer Success in Salesforce
02
Professional Certificate7 completed courses

Google Project Management Professional Certificate

Google / Coursera2026

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Practice connection

Supports planning, sequencing, documentation, and disciplined handoff decisions across multi-step CRM and workflow implementations in portfolio builds.

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Learning path

7 verified course certificates
  1. Foundations of Project Management
  2. Project Initiation: Starting a Successful Project
  3. Project Planning: Putting It All Together
  4. Project Execution: Running the Project
  5. Agile Project Management
  6. Capstone: Applying Project Management in the Real World
  7. Accelerate Your Job Search with AI
03
Professional Certificate4 completed courses

Google Business Intelligence Professional Certificate

Google / Coursera2026

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Practice connection

Supports measurement thinking, reporting context, and operational visibility when evaluating how a system should be monitored and improved.

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Learning path

4 verified course certificates
  1. Foundations of Business Intelligence
  2. The Path to Insights: Data Models and Pipelines
  3. Decisions, Decisions: Dashboards and Reports
  4. Accelerate Your Job Search with AI
04
Professional Certificate7 completed courses

Google AI Professional Certificate

Google / Coursera2026

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Practice connection

Supports responsible AI-assisted planning, structured analysis, and documentation during scoped workflow work without replacing implementation judgment or evidence.

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Learning path

7 verified course certificates
  1. AI Fundamentals
  2. AI for Brainstorming and Planning
  3. AI for Research and Insights
  4. AI for Writing and Communicating
  5. AI for Content Creation
  6. AI for Data Analysis
  7. AI for App Building
05
Professional Certificate9 completed courses

Google Cybersecurity Professional Certificate

Google / Coursera2026

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Practice connection

Supports security-aware decisions around access, permissions, data handling, risk, incident detection, and safer automation operations.

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Learning path

9 verified course certificates
  1. Foundations of Cybersecurity
  2. Play It Safe: Manage Security Risks
  3. Connect and Protect: Networks and Network Security
  4. Tools of the Trade: Linux and SQL
  5. Assets, Threats, and Vulnerabilities
  6. Sound the Alarm: Detection and Response
  7. Automate Cybersecurity Tasks with Python
  8. Put It to Work: Prepare for Cybersecurity Jobs
  9. Accelerate Your Job Search with AI
06
Professional Certificate8 completed courses

Google UX Design Professional Certificate

Google / Coursera2026

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Practice connection

Supports user-journey discovery, interface clarity, research, prototyping, and testing so workflow touchpoints are easier to understand and use.

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Learning path

8 verified course certificates
  1. Foundations of User Experience (UX) Design
  2. Start the UX Design Process: Empathize, Define, and Ideate
  3. Build Wireframes and Low-Fidelity Prototypes
  4. Conduct UX Research and Test Early Concepts
  5. Create High-Fidelity Designs and Prototypes in Figma
  6. Build Dynamic User Interfaces (UI) for Websites
  7. Design a User Experience for Social Good & Prepare for Jobs
  8. Accelerate Your Job Search with AI
07
Specialization5 completed courses

Google AI Essentials Specialization

Google / Coursera2026

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Practice connection

Supports responsible day-to-day AI use, productivity, prompt fundamentals, and deliberate evaluation of AI-assisted work.

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Learning path

5 verified course certificates
  1. Introduction to AI
  2. Maximize Productivity With AI Tools
  3. Discover the Art of Prompting
  4. Use AI Responsibly
  5. Stay Ahead of the AI Curve
08
Specialization3 completed courses

Prompt Engineering Specialization

Vanderbilt University / Coursera2026

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Practice connection

Supports structured prompt design, advanced data analysis, and trustworthy use of generative AI in research, planning, and automation work.

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Learning path

3 verified course certificates
  1. Prompt Engineering for ChatGPT
  2. ChatGPT Advanced Data Analysis
  3. Trustworthy Generative AI

Next step

Read the proof, then bring the messy workflow into focus.

Inspect the portfolio builds for implementation evidence, then follow the process behind how each CRM workflow is mapped, tested, and documented.

View proof-led workSee the Process